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What are aural, visual and conceptual similarities?

Trade mark applications will be refused if your trade mark bears:

  1. An audible similarity to an existing registered trade mark, e.g. Amuhzone Books;
  2. For logo trade marks, a visual similarity to an existing registered trade mark, for example – a copy of the Heinz Beans registered trade mark with the name of your own brand of beans in the same font;
  3. Conceptual similarity, e.g. Eliza Hairbrushes and Elise Haircare.
Updated on 11th September 2020

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