Trade mark applications will be refused if your trade mark bears:
- An audible similarity to an existing registered trade mark, e.g. Amuhzone Books;
- For logo trade marks, a visual similarity to an existing registered trade mark, for example – a copy of the Heinz Beans registered trade mark with the name of your own brand of beans in the same font;
- Conceptual similarity, e.g. Eliza Hairbrushes and Elise Haircare.