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Do I need a trade mark?

If you run a business without a registered trade mark, your competitors could:

  • Register your trade mark, forcing you to rebrand;
  • Conduct business using your trade mark or a very similar trade mark, deriving benefit from and/or damaging your reputation.

Without a registered trade mark, your brand is completely insecure. A registered trade mark:

  • Belongs to you, so you can sell it, or let other people have a licence that allows them to use it;
  • Will help to put people off using your trade mark without your permission;
  • Lets you take action against anyone using your trade mark without permission;
  • Allows the authorities to bring criminal charges against counterfeiters.

Updated on 11th September 2020

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